Sunday, November 25, 2012

H&M is ready to tell us "& Other stories"

Are you ready to listen to "& Other Stories"?

The new H&M's project starts with a video built around a sequence of polaroid and a barefoot Parisian girl. A short movie created to introduce the new luxury experiment of the Swedish low-cost giant, a brand of shoes, bags, accessories and make-up called "& Other Stories", that will be launched during the Spring 2013.
A news concept, conceived by an International team to build the image of a brand that wants to be a mix of the aspirational touch of Paris and the Nordic minimalism.

So far this video is the only story that we can listen to, but I am sure this will not be for long..stay uned!

Il nuovo progetto di H&M parte da un video fatto di polaroid a Parigi e da una parigina a piedi scalzi. Uno short movie che nasce per introdurre il nuovo esperimento luxury del colosso del low-cost svedese, chiamato "& Other Stories" incentrato su scarpe, borse, accessori e cosmetici che vedrà la luce a primavera 2013.
Un nuovo concept, ideato da un team di creativi internazionali (tra cui la nostra Elisa Furlanetto), per lanciare un brand lifestyle capace di unire il tocco aspirazionale di Parigi al minimalismo nordico.

Per ora questa è l'unica storia che ci è concesso ascoltare, ma sono sicura che presto ne arriveranno altre..stay tuned!

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Luba Dimitrova said...

They are always surprising !

XX Luba
Well Living Bog :: mixing knit and leather in my last look

Diana Marks said...

very interesting!
If you want, let's follow each other on Bloglovin ;)
LA By Diana Live Magazine

Ira Kharchenko said...

Awesome post! And I love your blog:)

Miss Liang said...

So interesting! Also love the shoes.

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